Social Media, Marketing and Advertising in Deaf Community!
DSM: Tell us a bit about yourself and your role at Synergetic Business Solutions.
Corey: I was born and raised in the suburbs of Chicago. After graduating from John Hersey High School, I attended the Rochester Institute of Technology and earned my bachelor’s degree in business management and master’s degree in business administration (MBA) with a concentration in marketing and sales management. After working for several years out of Rochester, NY, I decided to return to my roots in Chicago and focus full-time on Synergetic Business Solutions.
As the owner of Synergetic Business Solutions, I work with my team to tailor marketing strategies to help businesses connect with their customers. The focus is on integrating different components of businesses to increase profitability and efficiency. These include, but are not limited to the following: social media and search engine marketing, online advertising and branding.
DSM: How did you get started running your own digital marketing agency?
Corey: The decision to start my own digital marketing agency was quite simple – I saw a need and decided to tackle this by offering services I had a passion for. This need was explicit within the Deaf and hard-of-hearing community, and I was strongly encouraged to initially offer my services on a consultative basis. Since starting the business, we’ve created more than 15 multi-channel integrated marketing campaigns for a portfolio of business-to-business and business-to-consumer clients. I’m truly excited to see where the company will go in the future!
DSM: What are some areas in social media that you noticed most companies have been struggling with these days?
Corey: Engagement is critical. A number of companies struggle with this concept. It’s not about putting out information that is interesting to the person posting on social media, but rather posting content that is relevant and interesting to the target audience. Essentially, your customers are your brand. If you fail to deliver content they want along with the product or services they want, they may quickly go elsewhere.
DSM: What will it take to become a “Best in Class” digital marketer?
Corey: This is a great question! I think that in order to become a ‘Best in Class’ marketer, one needs to be able to be a Jack of all trades. While digital marketing is constantly changing, one should understand the intangibles associated with marketing and evolve with the emerging trends. All components of digital marketing work together and if one does not understand how one component affects the other, they can severely hinder their organization’s success.
DSM: NFL’s regular season’s starting tomorrow, how do you think your Bears would do this year?
Corey: I should have known you would ask me this question! I really think that if Brian Urlacher is healthy, the Bears have a chance to go deep into the playoffs. You heard it here first – Super Bowl Champions! :)
Corey Axelrod is an experienced internet marketing professional specializing in developing online and email marketing, advertising, and social media campaigns, as well as managing online reputations through brand management strategies and campaigns. With experience in digital marketing, Axelrod founded Synergetic Business Solutions to work with companies and help them build their online presence. Axelrod also currently serves as the director of social media at E-View Connections, the developer of the Engage App. Axelrod’s experience includes serving as the digital marketing coordinator for Purple Communications, director of marketing and business development for Hager Productions and senior field sales manager for Vector Marketing. Axelrod earned his bachelor’s degree in business management and master’s degree in business administration (MBA) with a concentration in marketing and sales management from the Rochester Institute of Technology.